Today, according to the Food Safety and Standards
Authority of India Service India (FSSAI), the food service market has an
estimated value of R $ 60 billion in revenue, generating more than 220 thousand
jobs in India. And the estimate is that, in 2019, the sector will reach the
value of R $ 230 billion.
Well, there are several reasons why we came to this
result. First, the eating habits of Indian have undergone major changes in
recent years.
In addition, the increase in the urban population,
the level of education, the purchasing power and the participation of women in
the labor market were also relevant for the snack bar and restaurant market.
And there was also an increase in the income of Indian,
the sophistication of their habits, and a trend that seems to be here to stay:
culinary programs have awakened people's attention to new aspects of food.
So many favorable factors, however, do not mean
that maintaining a business in the food business is an easy task. So, do you
want to understand what it takes to stand out in this market and see if this is really a task for you? See
what we have gathered in this post!
1. Watch out
for trends and fads
It is common for us to get carried away by fads
when we buy some piece of clothing or a piece of decoration for our homes.
However, impulsiveness is not a good feature in the business world.
So, check to see if the trend you're watching is
likely to stay in the market, for example, has become a classic warning that we
should evaluate our investments carefully.
But, we know, you don't have a crystal ball.
Therefore, we emphasize: it is necessary to do a lot of research and analyze
well how the market is behaving, also checking what is happening in other
states and, even, in other countries.
2. Learn how
to define the business point
Evaluate well the attractions of the region in
which you intend to install your business. Prioritize where there is a large
flow of people, such as food courts in galleries and shopping malls, banks,
among others.
However, it is common that these regions also have
a large concentration of establishments in the food industry. So stay tuned to
the competition and what you can offer as a differentiator!
Also, check with your city hall if the
municipality's zoning allows your business to work in the region. After all,
establishments in the food industry also need authorization from the Health
Surveillance and the Fire Department.
3.
Understand the routine
The food business requires FSSAI Basic license. Depending on
the type of audience and the market, the establishment needs to operate at
night, on weekends and holidays. So, you need to make sure that this is what
you want and that you will find qualified employees for that.
In this sense, outsourcing all functions is not
always a good option. After all, people like to be attended by the owner and to
realize that he is present, taking care of the quality of the service. In
addition, direct contact with the customer helps to understand what needs to be
improved.
4. Pay
attention to the stock
Dealing with food also requires special attention
to the stock, since it is perishable. If it is not consumed or is not within
the specifications of the Health Surveillance, all money invested will be lost.
So, try to understand what sells and what doesn't
have such a good outlet. If a particular product is not being ordered, for
example, but you have already invested in it, promote it and offer it as a
special offer.
In any case, the important thing is to act quickly.
5. Know your
audience
Each type of establishment has an audience and
specific work schemes. An ice cream parlor, for example, can work well with
self-service, and although it does well on hot days, it is no longer an
exclusively daytime business.
A la carte restaurants, on the other hand, usually
have more movement at dinner, but they can also work well at lunch. And who
sells food by the kilo offers more advantages for commercial regions, with a
large flow of people, who are looking for a good meal at lower costs.
Finally, understanding the needs of your audience
is essential for a successful business!
6. Always be
up to date
Were the first months of the business a success?
Prepare news for your customers: few restaurants remain strong offering the
same dishes for years on end. In this sense, novelties on the menu motivate
customers and can be promoted with the help of social networks to generate engagement.
7. Know the
importance of having good suppliers
The operation of a good restaurant requires that
equipment, services and supplies are properly distributed. And choosing good
partners and keeping the list of suppliers always up to date is not an easy
task - but it is fundamental.
A good meal depends directly on good ingredients.
So, maintaining the balance between desirable quality and costs guarantees the
profitability of the enterprise.
And, in addition to the quality and price of the
products, it is also necessary to evaluate the delivery time. In this regard,
it is important to keep in mind at least two suppliers for each type of product
or service, in order to avoid setbacks.
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8. Train a
team of excellence
Efficiency and good manners are prerequisites for
good employees in a restaurant - however, they are not enough. Employees who
care for cleanliness and organization are fundamental, avoiding risks in the
handling of food and in the presentation of dishes in the restaurant.
In addition, the entire team needs to keep the
appearance very clean, transmitting the idea of care and cleanliness. Large
nails, earrings, make-up or hair tics, for example, do not match the routine of
a restaurant.
9. Understand
why a franchise is the safest way to open a business in the food industry
According to data from the Indian Food Industry,
Food Processing Industry in India , Indian spend about 25% of their monthly
income on food outside the home. Even so, competition is fierce, and it is
necessary to invest in loyalty strategies and differentials to win over the
public.
Therefore, opening a business in the food industry
can be costly for those who are still in the first steps of entrepreneurship.
So, investing in a franchise can be a good option for those who want to know
the market and the public's desires better, as well as the necessary structure
for a successful business.
With the capacity to withstand the crisis , the franchises had revenues of
approximately 139 billion dollar in 2015, according to the Indian Franchising
Association . Due to the diversification and dynamism, the food segment was one
of the biggest responsible for the growth of almost 8.9% in relation to 2014.
And there are even more reasons to open
a franchise !
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Anyway, opening a business in the food industry
there is even a predisposition to always learn, whether you want to open your
own business or invest in the security of a franchise.
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market trends to boost a business
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Read also: Complete
guide: understand everything about people management before opening your
business
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